Note: Excited to announce Leevoke is ranked "Top Motion Graphic Companies" through our partnership with DesignRush - https://www.designrush.com/
User generated content (UGC) is a powerful tool for companies to promote their products and services. UGC is content created by customers, fans, and other users of a company’s products or services. This content can be anything from reviews, photos, videos, and more. As social media platforms become more and more transparent, asking people to share every aspect of their lives via Instagram Stories and Geo Tags, brands are needing to become transparent as well to present an honest and relatable image to increase conversions. And what better way to show transparency and relatability than everyday people reviewing your products?
Here's our 3 top reasons why you should be utilising UGC videos in your advertising campaigns to shoot your brand to the moon and beyond!
Authenticity
UGC is great for companies because it provides an authentic and genuine look into the customer experience. It gives potential customers a real-life look at how the product or service works and how it can benefit them. UGC also helps to build trust with potential customers, as it shows that the company is open to feedback and willing to listen to their customers.
Community
Another great benefit of UGC is that it can be used to create a sense of community around a brand. By encouraging customers to share their experiences, companies can create a sense of belonging and loyalty among their customers. This can help to increase customer engagement and loyalty, which can lead to more sales.
Engagement
Finally, UGC can be used to create content that is more engaging and interesting than traditional marketing materials. UGC can be used to create stories, videos, and other content that can be shared across multiple platforms. This can help to increase brand awareness and reach a wider audience.
Overall, UGC is a great way for companies to promote their products and services. It provides an authentic look into the customer experience, builds trust, creates a sense of community, and can be used to create engaging content. Companies should take advantage of UGC to help promote their products and services.
